DKY’s AI Policy
Our Position
DKY recognizes that Artificial Intelligence (AI) has revolutionized the marketing landscape, and is still evolving the ways brands communicate with audiences. We understand its considerable potential to unlock new levels of customer engagement; invigorate brand growth; and reduce design, development and implementation timelines. As with other new technologies, we take a measured approach.
AI tools allow us to offload mundane or repetitive tasks for the sake of efficiency while expediting the path to strategic planning. We will work alongside our clients to cautiously integrate AI into their marketing strategies, prioritizing responsible practices and focusing on solutions that best serve their unique needs and goals. We support the idea of people using AI tools “to help good people build brands of great impact.”
Our Promise
DKY is committed to leveraging the capabilities of AI to elevate our clients’ brands and add to their success. We believe AI can unlock a new level of personalization, efficiency, and results—but always within the framework of our core values.
Step Up — Find a way to meet the challenge
- Ensure AI-enhanced strategies are innovative and effective in an increasingly dynamic marketing space
- Stay ahead of the curve and deliver superior results for our clients
Deliver Excellence — Don’t just check the box, ring the bell
- Exceed client expectations and industry benchmarks
- Use AI tools to automate repetitive tasks, freeing resources for other creative marketing solutions
Be Trustworthy — Always do the right thing
- Implement AI with transparency and integrity
- Ensure ethical use and safeguard client data to maintain trust
Serve People — Treat everyone with kindness and respect
- Use AI to personalize and enhance customer interactions
- Create meaningful and respectful experiences that resonate with audiences
Work Generously — Give more than you take
- Share AI-driven resources and insights within our team and with our clients
- Foster a culture of collaboration and continuous improvement
Spread Joy — Infuse your work with optimism and fun
- Integrate AI to amplify our natural tendencies toward creativity and enthusiasm
- Generate marketing experiences that surprise, delight, and spread brand awareness and joy